STAFFORDSHIRE Fire and Rescue Service is reminding residents of the four fatal fire factors after a man died at his home in Stafford.
The Service was called to a home in the Highfields area on Saturday June 2 at 6.45am after reports of a fire in the living room of the property.
Crews from Stafford and Penkridge attended and wore breathing apparatus to enter the home and bring out the occupier but sadly he was pronounced dead at the scene.
A fire investigation found the blaze was caused by careless disposal of smoking materials.
This was shortly followed by another incident in Abbey Hulton, Stoke-on-Trent, on the same day when a serious blaze was also started by smoking materials being.
During this second fire an elderly woman thankfully escaped the fire uninjured. She was given oxygen therapy at the scene for shock but sadly her two budgies died during the fire.
The Service is therefore reminding residents of the SAME campaign which highlights the four factors that increase the likelihood of dying in a fire. These are smoking, alcohol, mobility issues and being elderly.
Fire Investigation Officer Dermot Hogan said: “This is an extremely tragic incident which may have been avoided and our thoughts are with the man’s family at this difficult time.
“If you are a smoker please ensure you dispose of the materials correctly in an appropriate ashtray and ensure that any cigarettes or cigars are completely out. Avoid smoking in bed or when you have been drinking, as your attention won’t be as focused on your safety.”
For more information on the SAME campaign visit www.staffordshirefire.gov.uk/your-safety/campaigns/fire-death-factors/ or call the Service’s FREE Community Advice Team on 0800 0241 999.