Three car dealerships, two restaurants and a roundabout for the A5…

Wednesday, 24th January 2018

THREE CAR dealerships, two restaurants and seven industrial units could be on their way to Ventura Park if a proposal gets the go-ahead.

Aucott and LSH Auto Properties (UK) Limited are proposing to develop ‘Ventura South’, Tamworth, south of Ventura Retail Park, which will sit south of the A5.

The proposal is for a new Mercedes- Benz car dealership, another two car dealerships, a drive-thru restaurant, a restaurant and seven light industrial/warehouse/storage units on the same site.

Artist Impression of the Mercedes-Benz dealership.

Artist Impression of the Mercedes-Benz dealership. Credit: Indigo

The proposal for the Mercedes-Benz dealership is for 2 buildings, both two storeys in height with some parking on the roof level. The car dealership will provide a number of services including:

  • Showroom;
  • Vehicle workshop;
  • Vehicle valeting facilities;
  • Vehicle storage and handover centre

It is expected that the proposals will see 82 car parking spaces for staff at roof level; and 510 car parking spaces for visitors, staff and customers.

LSH Auto Properties (UK) Limited is part of the Lei Shing Hong  (LSH) Group, an international company that was established over 45 years ago and is the world’s largest Mercedes-Benz retailer.  The group operates over 140 Mercedes-Benz dealerships across China, Australia, South Korea, Taiwan, Vietnam and Cambodia, and more recently has expanded to Europe, including Germany and the UK.

In the UK, LSH acquired the Birmingham and Manchester businesses in July 2016 and now operates nine Mercedes-Benz dealerships in these areas.  Its current site, in Mile Oak,  was built in the mid-1980s and Mercedes-Benz outgrew the site and its buildings many years ago.  Several support sites have been acquired over time by the business across the areas of Fazeley and Tamworth to plug the gap and the search for a new site has been ongoing since 2004.

The developers say that Ventura South would provide the perfect opportunity to grow the business, allowing for both the relocation and expansion of LSH’s operations.

They claim that over 100 full-time equivalent jobs will be supported and created by the proposed development, which will be a landmark building and of exemplary design, providing a destination centre for LSH customers in the Birmingham area.