A TAMWORTH supermarket is set to be rebranded and remodelled to allow a french sports giant to set up shop inside its current location.
Tamworth Informed has learned that Tamworth’s ASDA store on Ventrua Retail Park is to swap from its current ‘Walmart Supercentre‘ format to an ASDA format, incorporating the sports Giant ‘Decathlon‘ within its store.
As part of the new signage the main store is also set to lose the ’24 hour’ branding, although it is not known at this time if there are any plans to reduce the opening hours.
Likewise, at this stage it is not known how much of the ASDA store will be taken up by Decatlon.
The inclusion of Decathlon is part of an expansion to the pilot scheme which saw the first re-branded store to incorporate the sports company open in Watford last year.
Tamworth will be one of four of the new ‘shop-in-shops’; the other three will be in Eastlands in Manchester, Huyton in Liverpool and Stevenage in Hertfordshire. The first s planned to open in June.
The four new concessions are expected to be larger and stock a broader range of products than the trial in Watford, which operates mainly as a click-and-collect shop.
An Asda spokesman said: “Customers see Decathlon as a destination and they do their shopping at Asda afterwards or vice versa. This is a real opportunity to drive footfall to these large stores.”
The news comes as sales at the retail giant ASDA continue to fall at a rate of around 4.5%.