Staffordshire roads safest since records began

August 13, 2014

Staffordshire roads are the safest since records began 30 years ago – according to the latest figures from the Department for Transport.

The number of people killed or seriously injured on Staffordshire’s roads is now at its lowest level since records began back in 1984.

In that year, 1,395 people were either killed or seriously injured on Staffordshire and Stoke-on-Trent roads compared to 213 in 2013, a reduction of 85 per cent. For Staffordshire alone the figure for 2013 is 165. The number of people who lost their lives on the roads was 125 in 1984 compared to 28 in 2013.

The latest figures now put Staffordshire’s roads amongst the top three safest in the country, and come at a time when the number of cars on the nation’s roads has gone up by over a third. There were 23.5 million cars on the road in 1984 compared to 32 million in 2013.

Speaking on behalf of the Staffordshire Safer Roads Partnership, Cllr Mark Winnington, Cabinet Member for Economy and Infrastructure with Staffordshire County Council said: “Keeping our roads safe is a key priority and while we are pleased with the huge reductions in the past 30 years, we aren’t complacent and every accident where someone is killed or injured is one too many.

“As part of the partnership, we will continue to work hard with emergency services such as the fire and police to continue to help keep the roads as safe as possible.

“The number of cars on the road has risen dramatically over the last 30 years and we have had to move with the times as new challenges arose.

“We use lots of different activities to improve road safety, including a mix of education, enforcement and awareness raising. Our 20mph speed indicator devices that have already been rolled out to over 160 schools are encouraging motorists to slow down. We have over 120 walking buses, where parents or communities meet at a safe location to walk pupils to school. Our ‘Bikers Beware’ campaign is also encouraging motorcyclists to ride responsibly and helping to reduce the number of accidents.”

Staffordshire’s Chief Constable, Mike Cunningham added:  “We are committed to dealing with what matters to our communities and one of the key concerns they tell us they have is the safety of the roads in the areas where they live. It remains at the forefront of our minds that behind every number is a person and the impact on their family and friends remains long after our investigations have concluded. We’re determined to reduce the number of casualties even further through our continued enforcement and educational operations.

“Our officers are out on the roads everyday proactively targeting motorists who drive irresponsibly by not wearing a seatbelt, using mobile devices or drink driving. However, the role we play extends beyond enforcement. Through initiatives like RideBy5 we work with motorcyclists to discuss safety issues and make sure their bikes are visible, ridden safely and roadworthy.

“It is pleasing to know the county’s roads are recognised as being the safest since records began but we will not be complacent and remain committed to our work with partners across the Staffordshire Safer Roads Partnership to proactively target risk taking drivers and give advice to pedestrians, with educational interventions that aim to change driver attitudes.”

Community Safety Lead with Staffordshire Fire and Rescue Service, Stephanie Cooley said: “We have been working closely with our partners to bring down the number of people killed or seriously injured on our roads, year on year. The fact that we have now achieved our lowest figures for 30 years is a testament to the hard work that has been put in by the partners as well as the vigilance of motorists, cyclists and pedestrians.

“However, we strongly believe that any death or injury is one too many and we will continue to drive home our road safety message in a bid to further reduce the number of accidents and make Staffordshire’s roads even safer.”

The Staffordshire Safer Roads Partnership is committed to reducing casualties on the county’s highways through a combination of education and training programmes, enforcement, road engineering and publicity.

The Staffordshire Safer Roads Partnership is made up of a wide range of partners who work closely together. It is principally led by Staffordshire County Council, Stoke City Council, Staffordshire Police and Staffordshire Fire and Rescue Service.

Details on the figures: ‘Reported Killed and Seriously Injured (KSI) casualty rate per billion vehicle miles’ by local authority, England, 2008 – 2012 and 2005-09 average (RAS41003) from here.

Figures and facts supplied by The Society of Motor Manufacturers and Traders Limited

  • There were 23.5 million cars on the road in 1984
  • There were 32 million cars on the road in 2013
  • A 36.17% increase in the number of cars on the road from 1984 – 2013
  • There were 1,749,650 cars sold in UK in 1984
  • There were 2,264,737 cars sold in 2013
  • The best selling car in 1984 was a Ford Escort