Shoppers help Tamworth supermarket raise more than £1,000 for dementia

Thursday, 31st August 2017

GENEROUS shoppers have helped to raise more than £1,000 for the UK’s leading dementia charity, after an award-winning supermarket hosted a week of fundraising at the town’s shopping centre.

The team at Tamworth’s Iceland store, based at Ankerside Shopping Centre, has raised almost £1,100 for dementia support charity, Alzheimer’s Society, with in-store fundraising activities including guessing games, cake sales and bucket collections.

Andy Stock, store manager of the centre’s Iceland store, said he is thrilled to be able to donate such a brilliant amount to the supermarket’s chosen charity.  “During our fundraising week in August, we had an incredible response from shoppers, other store staff and the centre team,” he said.

“Throughout the week, people from in and around Tamworth were extremely generous taking part in ‘guess how many sweets are in the jar’ and ‘guess the name of the teddy bear’. Plus, we baked and sold our own cakes for a small donation and welcomed local representatives from the Alzheimer’s Society to host bucket collections.

“As Iceland donate all funds from the carrier bag charges to the charity, we wanted to continue the fundraising with some fun activity,” he said. “This will ensure that the Alzheimer’s Society can continue its brilliant work supporting those suffering with dementia and undergoing further research, including a new multi-million-pound research centre plan, which is set to help people nationally.

“We had a fantastic time raising money for the Alzheimer’s Society in August and we can’t thank Ankerside shoppers enough for their support and generosity,” Andy said.

Jeff Wigley, Ankerside Shopping Centre manager, said the staff at Iceland had done an excellent job showing their support for their chosen charity. “We really commend the team for being committed to raising vital funds for the Alzheimer’s Society,” he said.

“We would like to congratulate Andy and the staff at Iceland on their fantastic accomplishments with their charity fundraising so far this year and we look forward to hearing more about their continued success.”