THREE local charities are set to benefit from the hugely popular Operation Christmas campaign, which has launched at Ankerside Shopping Centre.
The seasonal gift appeal is now in its 15th year at the retail spot in Tamworth, in which the community is invited to purchase an extra gift for a child or adult. All items will then be donated to Acorns Children’s Hospice, Pathway Project and Community Together CIC.
Ankerside is reaching out to its shoppers for help with collecting toys, books, games and toiletries for distribution to the charities, which support poorly children and their families, as well as vulnerable people in the community. Donations can be dropped off at the collection box until Friday 21 December.
“Operation Christmas is an amazing cause which is very close to our hearts and that of the people of Tamworth,” said Ankerside Shopping Centre’s administrator, Lucy Harvey. “The campaign has been running for a decade and a half but every year the team is still absolutely floored by the community’s generosity and warmth towards others.
“Christmas should be a time of togetherness, joy and celebration but sadly this is not the case for everyone,” added Lucy. “We want to show our support to those in challenging circumstances, with a small gesture of a gift, which we hope will bring smiles to many faces.
“We are delighted that Acorns Children’s Hospice, Pathway Project and Community CIC will be the beneficiaries of the appeal, as the work carried out by these phenomenal charities and the care shown is life changing for families in the local area.
“I’ve no doubt that our shoppers will be behind Operation Christmas wholeheartedly and we look forward to seeing the collection of gifts growing over the next couple of weeks,” said Lucy.
Acorn Children’s Hospice is a charity that offers care for babies, children and young people, with serious and life-limiting conditions. Pathway Project works to support adults, young people and children who are experiencing domestic abuse or have been affected by it.
Community Together CIC supports the people of Tamworth through a local drop-in hub, where people can receive advice on leading a healthier lifestyle, take part in activities, have access to a befriending service and more.