Joining forces to combat air pollution on the A5

March 13, 2016

LICHFIELD District Council has joined seven councils in Staffordshire to work with local commercial fleet operators in a new scheme that will improve air quality on local roads.

The consortium of eight councils launched their ECO Stars fleet recognition scheme at the Pirelli Stadium in Burton upon Trent on Wednesday 24 February 2016.

The scheme encourages and supports operators of HGVs, vans, buses and coaches to run their fleets more efficiently.

ECO Stars fleet experts assess each fleet, award a star rating based on current performance and produce a ‘roadmap’ of recommendations, which will help operators to cut vehicle emissions and reduce operating costs. Membership is free to all fleet operators, irrespective of the size of their operation.

The first fleet operators to sign up to the Staffordshire and Stoke scheme were welcomed to the launch. They included fleets from East Staffordshire and Newcastle under Lyme and commercial fleet operators DHL, Sainsbury’s and JD Commercial.

Councillors from participating councils presented the scheme members with certificates recognising their initial star ratings.

Councillor Colin Greatorex, Cabinet Member for Housing & Health at Lichfield District Council, said:

“We’re delighted to join the ECO Stars initiative and will be encouraging local fleet operators to take advantage of this opportunity to make a difference to their local environment and save money by becoming more fuel efficient.”

The council is now calling on any local business that a haulage or vehicle fleet to find out more about the scheme by registering their interest by emailing