Fire death factors are the same again

Tuesday, 20th November 2018

STAFFORDSHIRE Fire and Rescue Service has relaunched the Fire Death Factors campaign which highlights the factors that are most likely to increase the risk of dying in an accidental fire.

Recent evaluation of the statistics has shown that the Fire Death Factors are the SAME again – smoking, alcohol, mobility and elderly. The campaign is aimed at raising awareness of the SAME factors and the Service is urging members of the community to look out for potentially vulnerable people who show a combination of the factors by booking a Safe and Well visit on their behalf.

Director of Prevent and Protect and Protect Glynn Luznyj said: “We have collected a lot of information over the last ten years and the most prevalent factors associated with fatal fires have become clear.

“Although the campaign was originally launched in 2017, the factors that continue to occur in fatal fires are the SAME again.

“I would like to urge members of the community to keep an eye on vulnerable people. If you think they may be at risk from any of the SAME factors, look out for them by checking on them regularly. You can also book a Safe and Well visit from the Service on their behalf.”

Statistics from Staffordshire Fire and Rescue Service

Statistics from Staffordshire Fire and Rescue Service

As part of the campaign, the Service is coordinating a number of activities, including:

  • Production of a series of shareable videos and content for  social media channels with a  focus on a different factor each week
  • Displaying advertising messages on a Hanley fire engine
  • Partnering with Staffordshire-based brewery Titanic
  • A series of case studies linking to the SAME factors.


Based on data from the last 10 years, in 48 per cent of fatal fires, the householder was a smoker and in a large number of these fires, smoking was the cause.


Of those who died 39 per cent were regular drinkers. In a number of cases alcohol was a contributing factor as to why the fire started – often with people being intoxicated and then falling asleep whilst smoking or cooking food.

Mobility and Elderly

Of the 56 deaths, 50 per cent had mobility issues and 73 per cent of those who died in a fire were aged 65-years-old or older. Both factors put people at increased risk as they can make escape more difficult in the event of a fire in their home.

The Service is urging the community to look out for those who maybe at higher risk by booking a Safe and Well on their behalf by calling the Community Advice Team on 0800 0241 999 and quoting SAME.