Campaign spells out message that domestic abuse is never OK

January 21, 2016

A POWERFUL campaign to tackle domestic abuse is taking the It’s Never OK message to Ankerside Shopping Centre on Tuesday February 9

The latest campaign has been launched to coincide with Valentine’s Day, as figures show a significant increase in the number of incidents of domestic abuse and sexual violence around February 14.

It’s Never OK has two aims – to challenge perpetrators of domestic abuse and encourage victims to report their abuse.

Posters bearing the It’s Never OK message have been put up in pubs, clubs and other venues across Tamworth, complete with helpline numbers.

The Tamworth Community Safety Partnership has also organised a pop-up safety event in the town centre on Tuesday February 14 to raise awareness of domestic abuse and the help which is available to both victims and perpetrators.

The drop-in Community Safety Day is being held in the unit next to Ryman in the Ankerside Shopping Centre between 10am and 2pm. Representatives from a number of organisations including Tamworth Borough Council community wardens, the Pathway Project, Police, Staffordshire Fire & Rescue Service, Healthwatch, the sexual health team and CACH (Chase Against Crimes of Hate) Partnership will be on hand throughout the day to give help and advice on domestic abuse and wider safety issues.

Anyone with issues they would like help with is being invited to come along to the event and discuss their concerns.


Cllr Stephen Doyle, Cabinet member for Communities & Public Health, said: “The prevention of domestic and sexual abuse, raising awareness, protection for victims and education for perpetrators are vital. This campaign spells out the message that domestic abuse is never OK – and that help is available to both victims and perpetrators.

“Valentine’s Day is traditionally a day to show your partner that you care, but this isn’t the case for everyone, as some will be suffering at the hands of their partners.”

“Anyone with concerns relating to domestic abuse or wider safety issues can come along to the event on February 9, where they can get help and advice in a confidential, relaxed and supportive environment.”

Anyone who thinks they have a problem with domestic abuse can find specialist confidential, non-judgemental advice and support from the Pathway Project on 01543 676800.

The Respect Helpline is a confidential service for perpetrators of domestic abuse, which offers information and support to help perpetrators change their behaviour. It can be contacted on 0808 802 4040.

Anyone who feels they have a problem with drinking, which is often a factor in domestic abuse, can contact Adsis on 0844 561 7079.

National statistics from the Crime Survey of England & Wales: 

  • More than 1.5 million people experienced abuse from a partner in the last year alone.
  • Last year, 1 in 15 women, and 1 in 33 men experienced domestic abuse at the hands of their partner or former partner.
  • Only 27 per cent of female victims and 10 per cent of male victims report the incident to the police.