Shopping centre shortlisted for top retail marketing award

Monday, 16th April 2018

TAMWORTH’S shopping centre has been shortlisted in two categories of an awards scheme dedicated to recognising and rewarding effective shopping and town centre within retail property.

Ankerside Shopping Centre has been nominated for two accolades in the Events and Creative Partnership categories of the prestigious, national Purple Apple Awards, after delivering industry-leading retail marketing for its shoppers to enjoy.

Submissions that were shortlisted included the centre’s Ankerside in Bloom event, which took place throughout summer 2017 with bi-weekly garden-themed activities, and the Art Attack event as part of Tamworth Borough Council’s ‘Tamworth Arts in Unusual Spaces’ project.

Lucy Harvey, Ankerside Shopping Centre administrator, said she is thrilled to see the centre in the running for a top industry award. “Each year the team here at Ankerside work extremely hard to put together a great calendar of events for the local community,” she said. “We often team up with local stakeholders to make these activities the best they can be, and we’re delighted to be recognised as an integral part of retail in Tamworth.”

Ankerside in Bloom, which has been shortlisted in the Purple Apple Awards Events category, was hosted bi-weekly throughout the summer holidays – inviting parents and their children to learn all about the story of Tamworth in Bloom through floral-themed workshops and the help of interactive characters named Wild Estra, Duggie and Blooming Flora.

The centre also reached out to Heathfields Infant School and Wilnecote Junior School to offer gardening kits to the youngsters as well as a space to display their garden-themed artwork.

“Ankerside in Bloom was a great success, with many of the same families coming along each week, and many youngsters attending from our monthly Stay & Play mornings,” Lucy said. “This is one of our best summer events that we’ve planned, and we’re delighted to be in the shortlist for the Events category.”

After teaming up with Tamworth Borough Council and its ‘Tamworth Arts in Unusual Spaces’, Ankerside launched Art Attack, which has been nominated in the Creative Partnership category of the retail marketing awards.

The creative activities utilised four units across Ankerside and saw more than 1,000 people taking part in ultraviolet painting, making shapes with electrical tape, doodles, street art canvas’, local artist workshops and land art on the neighbouring castle grounds. The event was also linked to the world’s biggest drawing festival, The Big Draw, and was supported by Arts Council England.

“Art Attack was a brilliant concept to have at Ankerside and its excellent that this has also be shortlisted in the Purple Apple Awards,” Lucy said. “This event really gave people from in and around Tamworth a way to get their creative minds flowing with all the unique craft activities on offer. It was also a chance for the community to try a new craft or hobby that they otherwise wouldn’t have had the opportunity to explore.”

The Purple Apple Awards is an annual-run event, which is the only awards that acknowledges high standards of retail marketing through recognition in seven categories including Tactical Marketing Communication, Cause Related Marketing and Business-to-Business Marketing, to name just a few. This is run by Revo, who is a dedicated not-for-profit organisation supporting the people and businesses involved in the diverse world of retail property.

“This is a really exciting time for us here at Ankerside and we are looking forward to finding out the results on Thursday 10 May at London’s The Brewery,” she said. “We would also like to wish every nominee the best of luck with the awards.”

This article was supplied to Tamworth Informed by Natalie Walker.