Ankerside beauty expert helps Tamworth 80-year-olds celebrate their birthdays

Monday, 16th March 2015

A TAMWORTH beauty consultant is aiming to help women celebrate their 80th birthdays in style and raise cash for a cancer charity.

Linda Carlton, a beauty and make-up advisor at Boots in Tamworth’s  Ankerside Shopping Centre,  has come up with a novel way of marking the 80 years since the company’s iconic No7 cosmetic brand first hit beauty counters.

Along with colleague Sophie Morgan, Linda is offering free No7 make-overs to women for their 80th birthday – and in return asking them to encourage family and friends to donate money to Macmillan Cancer Support.

The charity helped Linda’s family when her dad Geoffrey Afford was in failing health due to heart problems, and offered bereavement support when he died.

Among the first to get one of Linda’s special make-overs was her mum Irene, who has just celebrated her own 80th birthday.

“The Macmillan team were really helpful and supportive for my mum and the rest of the family in my dad’s final days and afterwards when we were grieving for him,” said Linda. 

“I want people to understand that they are there to help everybody at a difficult time, not just those who are dealing with cancer.

Linda Carlton No7 beauty and make-up advisor at Boots at Ankerside Shopping Centre with her mum  Irene Afford and Macmillan Cancer Support Fundraising Manager for Staffordshire Debbie Rushbrooke

Linda Carlton No7 beauty and make-up advisor at Boots at Ankerside Shopping Centre with her mum Irene Afford and Macmillan Cancer Support Fundraising Manager for Staffordshire Debbie Rushbrooke

“I have been specially trained by Macmillan and No7, under our Feel More Like You service, to give makeovers to women who undergoing, or recovering from, cancer treatment. These are usually in the store here at Ankerside Shopping Centre, but sometimes we go out to a hospice or residential home, if the lady is too unwell to come into town.

“That has given me a greater understanding of how to care for very sensitive and delicate skin. Ladies who are reaching their eighth decade often find that their skin also needs special care – plus I’ve got first hand understanding by helping my own mum look after her skin as well.

“I’d like to hear from people whose relative  – such as their mum, aunt or sister – are about to celebrate their 80th birthday so we can arrange for them to look wonderful on the big day, whether it’s for a party or just a small gathering with family and friends.

“As well as giving them an 80th birthday make-over with No7 products, I will chat with them about the best way to look after their skin, plus we will make sure they have a goodie bag to take away.

“In return, we’d ask that people make a donation to Macmillan Cancer Support, which is Boots’ nominated charity, so it can continue with its sterling work, helping and supporting people facing potentially life-threatening conditions.”

Ankerside Shopping Centre manager Pete Barber is backing Linda’s suggestion for the 80th birthday make-overs to raise cash for Macmillans.

He said: “I know that this is going to be popular with our shoppers, as they have helped Ankerside Shopping Centre to raise thousands of pounds over the years for Macmillans  Cancer Support, such as the charity’s annual Big Coffee Morning.

“The No7 make-overs by Linda and her colleague Sophie are a great way to ensure that any local lady reaching her 80th birthday looks her best  on the day.”

Debbie Rushbrooke, Macmillan Fundraising Manager for Staffordshire said: “We would like to say a huge thank you to the local Boots team for their support. It is a great idea and a marvellous way to raise money for Macmillan and support people affected by cancer, while also helping the ladies celebrate their 80th birthdays in style.

“One in two people will receive a cancer diagnosis in their lifetime, Boots and Macmillan are working together to ensure that as the demand for cancer services rises, people affected by cancer wherever they are in the UK, have access to the best cancer information and support in their local community.

“We know that cancer can be the loneliest place and now more than ever we need people to support Macmillan to help ensure no one has to face cancer alone.”

Open daily, Ankerside is home to 60 stores, from fashion, health and beauty to services and food and drink, and has more than 700 parking spaces. More details at

To arrange an 80th birthday makeover for a relative, please contact Linda at Boots in Tamworth’s Ankerside Shopping Centre on 01827 62032.


The history of No.7

  • It was launched by Boots in 1935 by John Boot, grandson of the company’s founder,  with a selection of 11 deluxe beauty preparations. The brand was marketed as “The Modern Way to Loveliness,” and in 1937 women saw the first colour cosmetics introduced.
  • The brand continued in a limited format through the war, and the full range of products were re-introduced in 1949.
  • In 1952 the No7 range was relaunched branded as “Better and lovelier than before” – in gold and yellow packaging.
  • In 1965 the classic lipstick shade ‘Gay Geranium’ made its first appearance, and make up such as mix-match vanity palettes and nail colours were introduced. Eye colours such as blue mist, green pepper, truly beige, sea whirl and bronze beauty were popular at the time.
  • 1971 saw No7 advertise on TV for the first time, and in the same year it become Britain’s best-selling cosmetics range in Boots. The packaging took on a terracotta, white and silver look.
  • No7 relaunched in 1986, changing the shape of bottles, jars and compacts for a more modern feel. The same year No7 skincare for men was first introduced.
  • 1995 saw a massive relaunch for No7, aiming to give the brand a more premium feel while retaining its value for money and accessibility.
  • To celebrate its 70th birthday, in 2005 No7 relaunched with a more feminine look, and 300 new and improved products. In 2007 No7 Protect & Perfect Beauty Serum sold out across the country.