Alton Tower’s plans for next season set to boost Staffordshire’s tourism economy

November 27, 2015

NEWS of improvements at the Alton Towers resort for the 2016 season would continue to contribute to the county’s tourism sector explained Staffordshire County Council’s Leader Philip Atkins.

In a statement from owners Merlin Entertainments, the company confirmed that the crash on the Smiler Rollercoaster in June which left four young people seriously injured was caused by human error.  The report also revealed that an “extensive set of new safety measures” would also be introduced when the ride reopens in March 2016.

Leader of Staffordshire County Council, Philip Atkins said: “We are all well aware that Alton Towers has had a difficult year following the terrible accident in June and all our thoughts are still very much with the young people who were injured and are trying to rebuild their lives.

“Alton Towers remains one of the county’s most popular attractions, and a major employer in the area.  Also it plays a significant part in the future success and prosperity of the tourism sector in Staffordshire and supports many other local tourism businesses.  Now that the investigation is complete we can look forward to the park’s future and welcoming visitors to our great county.”

Staffordshire continues to have a strong tourism economy with lots of great attractions.  Almost 25 million people from home and abroad enjoy trips to the county each year, supporting more than 28,000 local jobs and contributing £1.7 billion to the local economy in 2014.

The county has a rich tapestry of visitor attractions to be proud of, with two major theme parks in Alton Towers and Drayton Manor Park in Tamworth.  The county also has a host of other exciting places including Cannock Chase and the majestic Shugborough Estate near Stafford.

The Trentham Estate is now the UK’s 4th largest paid for garden and this year was voted Garden of the Year in the BBC Countryfile Awards.

Continuous development at Alton Towers with cBeebies Land, new woodland lodges and top of the range treehouses, a second hotel at Drayton Manor, and a major redevelopment of the Wedgwood visitor experience and factory are giving people even more reasons to visit Staffordshire.

To see what Staffordshire has to offer visit